JOICO JOIFULL - Thicker hair

Updated: Dec 8, 2019

One of the biggest questions in salon is clients wanting bigger, fuller, thicker hair.

Ive been working on something very special over the past few months, something so good that ive been wanting to talk about it sooner.

Im lucky enough to work for Joico, which means i get to test, work with, and help develop concepts.

One of the concepts ive been working on since June 2019 is 3V. 3V is a couple of techniques in cut, colour and styling, giving clients the fuller hair they crave.

Myself & David Murray have developed 2 looks which help stylists to delve that bit deeper into creativity, looking at different industries for inspiration on how to create bespoke looks giving volume.

This is supported by styling range JOIFULL giving hair big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.

Check out the video below for everything JOIFULL and 3V

Looking at getting your hands on JOIFULL..... Sorry but you'll have to wait until 2020, but if you're a stylist, get yourself booked on the 3V course running throughout Europe.




Paul Watts - Kettering - Oundle - UK

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